our business model: pull products into the market according to demand.
made for you.
1. individual purchase
you order exactly what you want
2. small-scale production
production will only be triggered once you have placed an order
3. pleasant anticipation
you are happy to wait 3 weeks until the product specifically "made for you" is delivered
4. feel.great.change
because of your patience, you have significantly helped to reduce useless overproduction. this makes you feel great, not least because great change has been initiated.
the common business model: push products into the market.
- a big part made for the mountain of trash.
1. uncertain purchase order
brands place a large-scale purchase order based on history & assumptions
2. mass production
huge manufacturing lines produce high volume apparel
3. massive offer
customer choose from a big offer however sustainability matters are neglected
4. useless overproduction
on average, customers only wear
50% of their wardrobe
4. overconsumption
3 out of 5 garments end up in a landfill because they either are never sold or are thrown away not long after the purchase
